Attention Economics

Why Celebrities are Losing Their Minds (Clarkisha Kent)

There are so many ways I could sum up this interesting phenomenon I’ve observed since “social distancing” has taken hold. But if I were to give it a definition, I’d call it the act of a celebrity doing completely nonsensical things that do not meet the immediate and/or material needs that a crisis like a pandemic calls for. And this is never to help. No. This is merely to gain the attention that has been deprived of them due to the crisis.

While we, the plebeians, deal in the currency of physical money, celebrities deal in the currency of attention. Attention is their “money” and it’s the economy they bow down to. This is because attention—or the amount of it—is converted directly into power, money, and bourgeoisie-level access. And the goal is to amass as much of it as they can and as quickly as they can.

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